1. Introduction
At Shree Balaji Diamonds Pvt. Ltd. ("Company", "we", "our", "us"), your privacy is of paramount importance. We are deeply committed to protecting the personal information you entrust to us when using the SBD Loyalty App ("App", "Application", "Platform").
This Privacy Policy provides a comprehensive explanation of how we collect, use, store, share, and protect your personal information. It also describes your privacy rights and how you can exercise them.
By downloading, installing, accessing, or using the SBD Loyalty App, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.
If you do not agree with any provision of this Privacy Policy, you must immediately discontinue use of the App and uninstall it from your device.
This Privacy Policy forms an integral part of our Terms and Conditions and should be read in conjunction with them.
Our Core Privacy Commitments
- We NEVER sell your personal information to third parties under any circumstances
- We NEVER share your data with marketers, advertisers, or data brokers
- We only collect information necessary to provide and improve our services
- We implement robust security measures to protect your data
- We give you full control over your personal information
- We comply with all applicable app store guidelines and data protection regulations
2. Information We Collect
We collect different types of information to provide you with a seamless, personalized, and secure jewelry shopping experience. Below is a detailed explanation of what information we collect and why.
2.1 Personal Information You Provide
This is information you voluntarily provide when creating an account, placing orders, or using App features:
Account Registration Information:
- Full Name: To identify you and personalize your experience
- Mobile Phone Number: For account verification, order updates, and customer support communication
- Email Address: For account management, order confirmations, and important notifications
- Physical Address: To deliver jewelry purchases to your specified location
- Gender (Optional): To provide personalized product recommendations
- Profession/Occupation (Optional): To better understand customer preferences and improve our offerings
- Date of Birth (Optional): To send personalized birthday wishes, special offers, and loyalty rewards
- Marriage Anniversary Date (Optional): To send anniversary greetings and exclusive gift recommendations
Why We Ask for Birthday and Anniversary Dates:
These dates are entirely optional and collected solely to enhance your experience. We use them to:
- Send personalized wishes and digital greeting cards on your special days
- Provide exclusive birthday and anniversary discounts
- Deliver special loyalty rewards such as physical gifts and hampers
- Help you remember important gifting occasions
You can choose not to provide these dates without affecting your ability to use the App or purchase jewelry.
Transaction and Order Information:
- Order Details: Information about jewelry items you purchase, including product names, specifications, quantities, and prices
- Payment Receipts: Images or documents of bank transfer receipts you upload to confirm payment (we do NOT collect bank account numbers, passwords, PINs, or card details)
- Delivery Information: Delivery addresses, preferred delivery times, and special delivery instructions
- Customization Requests: Details and specifications for custom jewelry designs
- Price Inquiries: Products you inquire about and quoted prices
Communication Records:
- Customer Support Conversations: Chat transcripts, email correspondence, and records of phone calls (for quality assurance and service improvement)
- Audio/Video Call Metadata: Information about when calls were made and their duration (we do NOT record or store the actual audio or video content of calls)
- Feedback and Reviews: Any feedback, testimonials, or reviews you provide
Loyalty Program Information:
- Points Balance: Number of loyalty points earned and redeemed
- Reward Redemption History: Details of rewards you've claimed
- Purchase History: Records of orders that contributed to loyalty points
2.2 Information Automatically Collected
When you use the App, we automatically collect certain technical information to improve performance, security, and user experience:
Device and Technical Information:
- Device Information: Device model, operating system version, unique device identifiers
- App Usage Data: Features you access, time spent on different sections, navigation patterns
- IP Address and Location: General geographic location (city/region level) for security and service optimization
- Connection Information: Internet connection type, browser type (if applicable)
- Crash Reports and Error Logs: Technical information about app crashes or errors to improve stability
2.3 Information from Device Permissions
To enable certain features, the App requests specific device permissions. We only access this information when you actively use these features:
Camera Permission:
Purpose: To enable video calling with our jewelry experts
Usage: Camera is activated only during video calls when you choose to enable it
Privacy: Video is transmitted in real-time via secure WebRTC connection and is NOT recorded or stored
Microphone Permission:
Purpose: To enable audio and video calling features
Usage: Microphone is activated only when you initiate or accept an audio/video call
Privacy: Audio is transmitted securely in real-time and is NOT recorded or stored
Background App Usage Permission:
Purpose: To allow you to receive incoming calls when the App is in the background or your screen is locked
Usage: Ensures you don't miss important consultations or customer support calls
Privacy: Only call-related activities occur in background; no continuous tracking or data collection
Display Over Other Apps Permission:
Purpose: To show video call interface even when you minimize the App or switch to other apps
Usage: Enables picture-in-picture video calling for multitasking
Privacy: Only the call interface is displayed; no access to data from other apps
Managing Permissions: You can review and modify granted permissions at any time through your device's Settings > Apps > SBD Loyalty > Permissions. Denying permissions will not prevent you from using other App features that don't require those permissions.
2.4 Information We Do NOT Collect
For your security and privacy, we explicitly do NOT collect:
- ❌ Bank account passwords or PINs
- ❌ Credit or debit card numbers (we don't support card payments)
- ❌ One-Time Passwords (OTPs) for banking
- ❌ Recorded audio or video content from calls
- ❌ Social Security Numbers or government ID numbers
- ❌ Biometric data (fingerprints, facial recognition data)
- ❌ Precise GPS location tracking
- ❌ Information from other apps on your device
3. How We Use Your Information
We use the information we collect only for legitimate, clearly defined purposes that directly benefit you and improve our services. Below is a comprehensive explanation of how we use your data:
3.1 Account Creation and Management
- Create and maintain your SBD Loyalty account
- Authenticate your identity when you log in
- Manage your account settings and preferences
- Provide access to personalized features and order history
- Enable account recovery if you forget your password
3.2 Order Processing and Fulfillment
- Process your jewelry orders and custom design requests
- Verify payment receipts you upload to confirm transactions
- Coordinate production of custom jewelry based on your specifications
- Arrange delivery to your specified address
- Send order confirmations, status updates, and delivery notifications
- Handle returns, exchanges, and refund requests
3.3 Customer Support and Communication
- Respond to your inquiries, questions, and support requests
- Provide assistance via in-app chat, audio calls, video calls, email, and phone
- Enable virtual jewelry consultations through video calling
- Troubleshoot technical issues you experience with the App
- Send important transactional notifications (order updates, payment confirmations, delivery schedules)
- Resolve complaints and improve customer satisfaction
3.4 Personalization and Special Occasions
- Send personalized birthday wishes and digital greeting cards on your birthday
- Send anniversary greetings and gift suggestions on your marriage anniversary
- Provide product recommendations tailored to your preferences and browsing history
- Curate jewelry collections suitable for celebrating your milestones
- Deliver loyalty rewards and special occasion gifts/hampers
- Offer exclusive discounts on your special days
3.5 Loyalty Program Management
- Calculate and credit loyalty points based on your purchases
- Track your points balance and transaction history
- Process reward redemptions (free delivery, gifts, hampers, discounts)
- Notify you of expiring points or special loyalty offers
- Recognize and reward your continued patronage
- Provide tier-based benefits (if applicable in the future)
3.6 App Improvement and Optimization
- Analyze how users navigate and interact with the App
- Identify and fix technical bugs and performance issues
- Understand which features are most valuable to customers
- Develop new features based on user needs and feedback
- Optimize the user interface and shopping experience
- Conduct internal research and analytics to improve services
3.7 Security and Fraud Prevention
- Verify your identity and prevent unauthorized account access
- Detect and prevent fraudulent orders or suspicious activity
- Protect against security threats, abuse, and malicious activity
- Monitor for payment fraud or fake payment receipts
- Ensure the safety and integrity of our platform
3.8 Legal Compliance
- Comply with applicable laws and regulations in Nepal
- Respond to legal processes, court orders, or government requests
- Maintain records required for tax and accounting purposes
- Enforce our Terms and Conditions
- Protect our legal rights and interests
3.9 Marketing Communications (With Your Consent)
- Send promotional offers and exclusive deals on new collections
- Share information about sales events and special promotions
- Provide jewelry care tips and educational content
- Notify you of upcoming jewelry showcasing events
You can opt out of marketing communications at any time through App settings or by clicking the unsubscribe link in emails. Opting out will not affect transactional communications like order updates.
4. Payments, Orders, and Financial Information
4.1 Payment Method
The SBD Loyalty App currently accepts payments exclusively through direct bank transfer to the official Shree Balaji Diamonds Pvt. Ltd. bank account.
How Payment Processing Works:
- After placing an order, you receive our official bank account details
- You complete the transfer using your bank's online/mobile banking or by visiting your bank
- You upload a clear image or PDF of your payment receipt through the App
- Our team verifies the payment receipt (typically within 24-48 business hours)
- Once verified, your order is confirmed and processing begins
4.2 What Financial Information We DO and DON'T Collect
What We DO Collect:
- ✅ Payment receipt images/documents you upload
- ✅ Transaction IDs and reference numbers from receipts
- ✅ Payment amount and date
- ✅ Your name as it appears on the receipt
What We DO NOT Collect:
- ❌ Bank account numbers or IBAN
- ❌ Bank login credentials (usernames/passwords)
- ❌ Banking PINs or OTPs
- ❌ Credit or debit card numbers (we don't support card payments)
- ❌ CVV codes or expiration dates
- ❌ Digital wallet credentials (eSewa, Khalti, etc.)
Important Security Note: We will NEVER ask you to share banking passwords, PINs, OTPs, or account credentials through the App, email, phone, or any other channel. Anyone requesting such information is attempting fraud.
4.3 Payment Receipt Security
- Payment receipts you upload are stored securely with encryption
- Access to payment receipts is strictly limited to authorized personnel for verification purposes only
- Receipts are retained as required for legal, tax, and accounting compliance
- Sensitive information in receipts is handled with the highest security standards
4.4 Future Payment Methods
We do not currently support online card payments, digital wallets, or third-party payment gateways. If we introduce these options in the future, this Privacy Policy will be updated accordingly, and you will be notified of any changes.
5. Data Storage, Security, and Protection
Protecting your personal information is our top priority. We implement comprehensive security measures to safeguard your data from unauthorized access, disclosure, alteration, or destruction.
5.1 Technical Security Measures
Encryption:
- Data in Transit: All data transmitted between your device and our servers is encrypted using industry-standard SSL/TLS protocols
- Data at Rest: Personal information stored in our databases is encrypted using strong cryptographic algorithms
- Password Protection: User passwords are hashed using advanced hashing algorithms and never stored in plain text
Secure Infrastructure:
- Data stored on secure, redundant servers hosted in certified data centers
- Regular security patches and system updates applied promptly
- Firewalls and intrusion detection systems to prevent unauthorized access
- Automated backups to prevent data loss
- Network security monitoring and threat detection
Access Controls:
- Strict access controls limit employee access to personal data on a need-to-know basis
- Multi-factor authentication required for administrative access
- Regular audits of data access logs
- Immediate revocation of access for terminated employees
- Background checks and confidentiality agreements for employees handling sensitive data
5.2 Organizational Security Measures
- Security Training: Regular training for employees on data protection and security best practices
- Incident Response Plan: Comprehensive plan to address potential security breaches promptly
- Third-Party Audits: Periodic security assessments by independent experts
- Privacy by Design: Security and privacy considerations integrated into all new features and updates
5.3 WebRTC Security for Audio/Video Calls
We use WebRTC (Web Real-Time Communication) technology for in-app audio and video calling, which provides:
- Peer-to-Peer Encryption: End-to-end encrypted communication between you and our representatives
- Secure Transmission: Audio and video data transmitted securely in real-time
- No Recording: Calls are NOT recorded or stored anywhere
- No Third-Party Access: Call data does not pass through external servers or third parties
5.4 Data Breach Notification
In the unlikely event of a data breach that may affect your personal information:
- We will investigate the breach immediately and take corrective action
- We will notify affected users promptly via email and in-app notification
- We will provide details about what information was compromised
- We will inform you of steps we're taking and actions you should take
- We will comply with all legal requirements for breach notification
5.5 Your Role in Security
While we implement robust security measures, your cooperation is essential:
- ✅ Use a strong, unique password for your account
- ✅ Never share your login credentials with anyone
- ✅ Log out after using the App on shared devices
- ✅ Enable device security (PIN, fingerprint, face recognition)
- ✅ Report suspicious activity immediately
- ✅ Keep your contact information up to date
- ❌ Never respond to unsolicited requests for personal information
- ❌ Never make payments to unverified bank accounts
6. Data Sharing and Disclosure
Our Fundamental Promise
We DO NOT sell, rent, trade, or share your personal information with third-party marketers, advertisers, or data brokers under ANY circumstances.
Your data is yours, and we respect that. We only share information in very limited circumstances as described below.
6.1 When We DO Share Your Information
Your personal information may be shared only in the following specific, limited circumstances:
With Service Providers:
We may share limited information with trusted third-party service providers who assist us in operating the App and delivering services to you:
- Cloud Hosting Providers: To store data securely
- Analytics Services: To understand app usage and improve performance
- Delivery Partners: To deliver jewelry to your address (only name, phone, address)
- Customer Support Tools: To manage and respond to inquiries efficiently
Important Safeguards:
- ✅ Service providers are carefully vetted for security and reliability
- ✅ They have access only to information necessary to perform their specific functions
- ✅ They are contractually bound to maintain confidentiality and security
- ✅ They are prohibited from using your data for any other purpose
- ✅ We conduct regular security assessments of our partners
For Legal Compliance:
We may disclose your information when required by law or to protect rights:
- To comply with legal obligations, laws, or regulations
- In response to valid court orders, subpoenas, or legal processes
- To respond to lawful requests from government authorities
- To enforce our Terms and Conditions
- To investigate, prevent, or take action regarding suspected illegal activities or fraud
- To protect the safety, rights, or property of Shree Balaji Diamonds, our customers, or the public
Business Transfers:
In the event of a merger, acquisition, reorganization, or sale of assets:
- Your information may be transferred to the acquiring entity
- You will be notified via email and in-app notification of any such change
- Your data will remain subject to privacy protections equivalent to this policy
- You will have the opportunity to delete your account if you don't agree with the transfer
With Your Explicit Consent:
Any other sharing of your personal information will occur only with your clear, informed, and explicit consent. We will:
- Clearly explain what information will be shared and why
- Explain who will receive the information
- Obtain your consent before sharing
- Allow you to withdraw consent at any time
6.2 When We DO NOT Share Your Information
We will NEVER share your information with:
- ❌ Marketing companies or advertisers
- ❌ Data brokers or aggregators
- ❌ Social media platforms (for advertising purposes)
- ❌ Competing jewelry businesses
- ❌ Any third party for their own marketing purposes
- ❌ Anyone not explicitly mentioned in this Privacy Policy without your consent
6.3 Anonymized and Aggregated Data
We may create anonymized, aggregated data that cannot be traced back to individual users (e.g., "80% of customers prefer gold jewelry"). This anonymized data may be:
- Used for internal analysis and business intelligence
- Shared with business partners for market research
- Published in reports or presentations
Since this data cannot identify you personally, it is not considered personal information.
7. Data Retention and Deletion
7.1 How Long We Keep Your Data
We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law:
Active Accounts:
Personal information is retained for as long as your account remains active and you continue using the App.
Order and Transaction Data:
Retained for 7 years from the transaction date as required by Nepalese tax and accounting laws.
Payment Receipts:
Retained for 7 years for financial record-keeping and legal compliance.
Customer Support Communications:
Retained for 3 years for quality assurance and dispute resolution.
Marketing Consent Records:
Retained for as long as necessary to honor your preferences and demonstrate compliance.
7.2 Account Deletion and Data Erasure
You have the absolute right to delete your account and request erasure of your personal data at any time.
How to Delete Your Account:
- Open the SBD Loyalty App
- Navigate to the Profile section
- Go to Settings
- Select Delete Account
- Confirm your decision in the popup modal: "Do you want to delete the account?"
- Tap Yes to permanently delete your account
Alternatively, you can contact us to request account deletion:
- Email: sbdloyalty.app@gmail.com with subject "Account Deletion Request"
- Phone: +977-9818768752
- In-app customer support chat
What Happens When You Delete Your Account:
- ✅ All personal information (name, email, phone, address, birthday, anniversary) is permanently deleted
- ✅ Account credentials and login information are erased
- ✅ Loyalty points are forfeited and cannot be recovered
- ✅ Saved preferences and wishlists are removed
- ✅ You will no longer receive any communications from us
- ✅ Deletion typically completes within 30 days to ensure complete removal from all systems and backups
What May Be Retained:
- 📋 Order history may be retained in anonymized form for legal and accounting purposes (as required by law)
- 📋 Transaction records required for tax compliance (with personal identifiers removed where possible)
- 📋 Records of legal disputes or investigations until resolution
Important Note: Once your account is deleted, this action cannot be undone. You will need to create a new account if you wish to use the App again in the future. Any outstanding orders will need to be resolved before deletion.
8. Loyalty Program and Rewards
8.1 How Loyalty Points Work
The SBD Loyalty Rewards Program allows you to earn points on purchases and redeem them for exclusive benefits:
Earning Points:
- Points are automatically earned on every confirmed and delivered order
- Points are calculated based on order value (excluding taxes and delivery charges)
- Points are credited within 3-7 days after successful delivery
- Bonus points may be awarded on special occasions, promotions, or referrals
Redeeming Points:
- Free Home Delivery: Redeem points for complimentary delivery
- Special Physical Gifts: Exchange points for curated gift items
- Birthday/Anniversary Hampers: Redeem for celebratory hampers delivered on your special days
- Discounts: Convert points into discount vouchers on future orders
- Exclusive Offers: Early access to new collections and VIP events
8.2 Privacy and Loyalty Data
For the loyalty program to function, we track and store:
- Your points balance and transaction history
- Orders that contributed to points
- Rewards you've redeemed
- Your tier status (if tier-based benefits are introduced)
Key Points:
- ✅ Loyalty points remain valid for 12 months from the date earned
- ✅ You'll receive notifications 30 days before points expire
- ✅ Points have no cash value and cannot be transferred
- ✅ All points are forfeited if you delete your account
9. Refunds, Cancellations, and Privacy
When you request refunds, cancellations, or returns, we collect and securely store information related to these transactions:
9.1 Information Collected for Refunds/Returns:
- Order details and reason for refund/return request
- Photographic evidence of defects or discrepancies (if applicable)
- Original payment receipt for verification
- Communication records related to the refund/return process
- Bank account information for refund processing (if different from original payment)
9.2 Purpose of Data Collection:
- Verify eligibility for refunds or returns per our policies
- Process refunds to your original payment method
- Maintain records for auditing and quality improvement
- Prevent fraudulent refund claims
- Analyze return patterns to improve product quality
9.3 Data Security:
All refund and return information is:
- Stored securely with encryption
- Accessible only to authorized personnel
- Retained for legal and accounting compliance periods
- Never shared with third parties except as required for refund processing
10. Cookies and Tracking Technologies
10.1 What Are Cookies and Similar Technologies?
Cookies are small text files stored on your device that help us recognize you, remember your preferences, and improve your experience. The SBD Loyalty App may use cookies, local storage, and similar technologies.
10.2 Types of Technologies We Use:
Essential Cookies:
Required for the App to function properly:
- Session management (keeping you logged in)
- Security and authentication
- Shopping cart functionality
- Form data retention during navigation
These cannot be disabled as they are necessary for core functionality.
Preference Cookies:
Remember your choices and settings:
- Language preferences
- Display settings
- Recently viewed items
- Saved filters and search preferences
Analytics Cookies:
Help us understand how you use the App:
- Pages visited and features used
- Time spent on different sections
- Navigation patterns
- Error reports and crash diagnostics
This data is anonymized and used solely to improve App performance.
10.3 What Cookies DO NOT Do:
- ❌ Cookies do NOT collect personally identifiable financial information
- ❌ Cookies do NOT access your banking details or passwords
- ❌ Cookies do NOT track your activity outside the SBD Loyalty App
- ❌ Cookies do NOT share your data with advertisers or third-party marketers
10.4 Managing Cookies:
You can control cookies through your device settings:
- Go to Settings > Apps > SBD Loyalty > Storage
- Clear app cache and data to remove cookies
- Disable cookies in your device browser settings (if applicable)
Note: Disabling certain cookies may limit App functionality, such as keeping you logged in or remembering preferences.
11. Third-Party Links and Services
The SBD Loyalty App may contain links to external websites or services (such as social media platforms, payment verification sites, or jewelry care resources).
Important Disclaimer:
- We do NOT control third-party websites or services
- We are NOT responsible for their privacy practices or content
- Third-party sites have their own privacy policies and terms
- We do NOT endorse or guarantee third-party services
We strongly encourage you to review the privacy policies of any third-party sites you visit. Your interactions with third parties are solely between you and them.
12. Your Privacy Rights and Choices
You have comprehensive rights regarding your personal information. We are committed to honoring these rights and making them easy to exercise.
Right to Access
Request a complete copy of all personal information we hold about you, including:
- Account details
- Order history
- Loyalty points records
- Communication logs
Right to Correction
Update or correct inaccurate or incomplete information:
- Edit your profile in the App anytime
- Request corrections via customer support
- Ensure your data is accurate and current
Right to Deletion
Delete your account and request erasure of personal data:
- Use Profile > Settings > Delete Account
- Contact support for assistance
- Data deleted within 30 days
Right to Opt-Out
Control marketing communications:
- Unsubscribe from promotional emails
- Manage notification preferences in Settings
- Opt out anytime without affecting orders
Right to Data Portability
Request your data in a portable format:
- Receive data in structured format (JSON/CSV)
- Transfer data to another service
- Request via email to support
Right to Object
Object to certain data processing:
- Stop marketing communications
- Opt out of analytics (where possible)
- Request cessation of specific processing
Right to Withdraw Consent
Withdraw consent for optional data collection:
- Remove birthday/anniversary dates
- Revoke optional permissions
- Change preferences anytime
Right to Lodge Complaints
Raise privacy concerns or complaints:
- Contact our privacy team
- File complaints with authorities
- Seek resolution through formal channels
12.1 How to Exercise Your Rights
To exercise any of these rights, contact us:
📧 Email: sbdloyalty.app@gmail.com
📞 Phone: +977-9818768752
💬 In-App: Customer support chat
Subject Line: "Privacy Rights Request" (specify which right you're exercising)
12.2 Response Timeline
- We will acknowledge your request within 3 business days
- We will respond to your request within 30 days
- Complex requests may require additional time (we'll notify you if this is the case)
- We may require identity verification to protect your information
12.3 No Discrimination
We will not discriminate against you for exercising your privacy rights. You will receive the same quality of service regardless of whether you exercise these rights.
13. Children's Privacy
The SBD Loyalty App is NOT intended for use by individuals under the age of 18 years.
We do not knowingly collect, use, or disclose personal information from children under 18. Our services are designed for adults who have the legal capacity to enter into binding contracts.
13.1 If We Discover Data from Minors:
- We will immediately delete such information from our systems
- We will terminate the associated account
- We will notify the individual (if possible) that their account has been terminated due to age restrictions
13.2 For Parents and Guardians:
If you believe your child under 18 has provided personal information to us:
- Contact us immediately at sbdloyalty.app@gmail.com
- Provide details to help us identify and delete the information
- We will take prompt action to remove the data
14. International Use and Data Transfers
14.1 Primary Service Area
The SBD Loyalty App is primarily intended for users in Nepal. All data is currently stored and processed within Nepal on secure servers.
14.2 Access from Outside Nepal
If you access the App from outside Nepal:
- You are responsible for compliance with local laws in your jurisdiction
- Data protection laws in your country may differ from Nepalese laws
- You acknowledge that your data will be processed under Nepalese law
- Some features may not be available in all regions
14.3 Future International Expansion
If we expand operations internationally in the future:
- Any cross-border data transfers will comply with applicable data protection laws
- We will implement appropriate safeguards (such as Standard Contractual Clauses)
- Users will be notified of any changes to data storage locations
- This Privacy Policy will be updated accordingly
15. Compliance with App Store Guidelines
Our privacy and data protection practices fully comply with all applicable app distribution platform guidelines and requirements, including:
- ✅ Requirements for data collection transparency and disclosure
- ✅ User consent requirements before accessing sensitive permissions
- ✅ Privacy policy accessibility within the App and before account creation
- ✅ Data security and encryption standards
- ✅ User data handling and storage requirements
- ✅ Transparent handling of user data deletion requests
- ✅ Restrictions on data sharing with third parties
- ✅ Requirements for prominent privacy disclosures
- ✅ Age restrictions and child privacy protections
- ✅ Regular security audits and compliance reviews
15.1 Specific Compliance Measures:
Transparency and Disclosure:
- This Privacy Policy is prominently accessible within the App
- Privacy Policy is presented before account creation
- Clear explanations of data collection at the point of collection
- Transparent descriptions of how data is used
User Consent:
- Explicit consent obtained before collecting sensitive information
- Permission requests explained clearly before access is granted
- Users can deny permissions without losing access to unrelated features
- Consent can be withdrawn at any time through device settings
Data Security:
- Industry-standard encryption for data transmission (SSL/TLS)
- Encrypted storage of sensitive personal information
- Secure authentication mechanisms
- Regular security audits and vulnerability assessments
User Control:
- Easy-to-use account deletion mechanism (Profile > Settings > Delete Account)
- Simple opt-out procedures for marketing communications
- Accessible privacy settings within the App
- Responsive customer support for privacy-related requests
15.2 Ongoing Compliance
We continuously monitor and update our practices to ensure compliance with:
- Evolving app distribution platform guidelines
- Changes in data protection regulations
- Industry best practices and standards
- User expectations for privacy and security
16. Changes to This Privacy Policy
16.1 Right to Modify
We reserve the right to modify, amend, or update this Privacy Policy at any time to reflect:
- Changes in our data practices or services
- New legal or regulatory requirements
- Technological advancements or security improvements
- Feedback from users or privacy authorities
- Introduction of new features or functionalities
16.2 Notification of Changes
When we make material changes to this Privacy Policy, we will notify you through:
- In-App Notification: Prominent notice displayed when you open the App
- Email Notification: Sent to the email address associated with your account
- Updated "Last Updated" Date: Displayed at the top of this Privacy Policy
- Summary of Changes: Key changes highlighted in the notification
Minor changes (such as typographical corrections, formatting updates, or clarifications that don't affect how we handle your data) may be made without notification.
16.3 Effective Date of Changes
Updated Privacy Policy becomes effective:
- Immediately upon being posted within the App, OR
- On the date specified in the notification (whichever is later)
16.4 Your Acceptance of Changes
Continued use of the App after changes have been posted constitutes your acceptance of the revised Privacy Policy.
If you do not agree with the revised Privacy Policy:
- Immediately discontinue use of the App
- Delete your account (Profile > Settings > Delete Account)
- Uninstall the App from your device
16.5 Review Responsibility
You are responsible for regularly reviewing this Privacy Policy to stay informed of any changes. We recommend checking the "Last Updated" date periodically.
16.6 Version History
Previous versions of this Privacy Policy may be made available upon request for reference purposes. Contact sbdloyalty.app@gmail.com to request historical versions.
17. Governing Law and Jurisdiction
17.1 Applicable Law
This Privacy Policy and all matters relating to your privacy and data protection are governed by and construed in accordance with the laws of Nepal, without regard to conflict of law principles.
17.2 Jurisdiction for Disputes
Any disputes, claims, or controversies arising from or related to this Privacy Policy or our data practices shall be subject to the exclusive jurisdiction of the competent courts located in Kathmandu, Nepal.
You consent to the personal jurisdiction of such courts and waive any objection to venue in these courts.
17.3 Data Protection Compliance
We comply with all applicable Nepalese laws and regulations governing:
- Personal data collection and processing
- Data security and protection
- Consumer privacy rights
- Electronic communications
- Financial record-keeping
18. Contact Us
If you have any questions, concerns, requests, or complaints regarding this Privacy Policy or our data practices, we encourage you to contact us. We are committed to addressing privacy concerns promptly and transparently.
Privacy Contact Information
Legal Entity: Shree Balaji Diamonds Pvt. Ltd.
Physical Showroom Locations:
📍 Bishal Bazar Showroom
New Road, Kathmandu, Nepal
Business Hours: 10:00 AM – 7:00 PM, Daily
📍 Labim Mall Showroom
Pulchowk, Lalitpur, Nepal
Business Hours: 10:00 AM – 7:00 PM, Daily
📍 Durbar Marg Showroom
Durbar Marg, Kathmandu, Nepal
Business Hours: 10:00 AM – 7:00 PM, Daily
Customer Support:
📞 Phone: +977-9818768752
(Available during business hours: 10:00 AM – 7:00 PM, Nepal Time)
📧 Email: sbdloyalty.app@gmail.com
(Response within 24-48 hours on business days)
💬 In-App Support: Use the chat, audio call, or video call features within the App for real-time assistance
For Privacy-Specific Inquiries:
Subject Line: "Privacy Inquiry" or "Data Protection Concern"
Please include your name, registered email/phone, and a detailed description of your inquiry or concern.
18.1 What to Expect When You Contact Us
- Acknowledgment: We will acknowledge receipt of your inquiry within 3 business days
- Response Time: We will provide a substantive response within 30 days
- Identity Verification: For security purposes, we may ask you to verify your identity before addressing certain requests
- Resolution: We will work diligently to address your concerns and provide satisfactory resolution
- Escalation: If you're not satisfied with our response, you may request escalation to senior management
18.2 Types of Privacy Inquiries We Can Help With
- Questions about what information we collect and why
- Requests to access your personal data
- Requests to correct or update your information
- Account deletion and data erasure requests
- Concerns about data security or privacy
- Questions about data sharing practices
- Complaints about privacy violations
- Requests to opt out of marketing communications
- Questions about cookies and tracking
- Clarifications about this Privacy Policy
19. Additional Privacy Information
19.1 Privacy by Design
We incorporate privacy considerations into every aspect of our App development and operations:
- Data Minimization: We collect only the information necessary for specific purposes
- Purpose Limitation: We use data only for the purposes disclosed to you
- Storage Limitation: We retain data only as long as necessary
- Security by Default: Privacy and security settings are enabled by default
- Transparency: We clearly explain our data practices in plain language
19.2 Employee Training and Access
All employees with access to personal data receive:
- Comprehensive privacy and data protection training
- Regular updates on security best practices
- Clear guidelines on handling sensitive information
- Confidentiality agreements and non-disclosure obligations
- Disciplinary consequences for privacy violations
19.3 Vendor Management
Third-party service providers who process data on our behalf must:
- Undergo rigorous security vetting before engagement
- Sign data processing agreements with strict confidentiality provisions
- Implement security measures equivalent to our own standards
- Submit to periodic security audits
- Notify us immediately of any data breaches or security incidents
19.4 Privacy Impact Assessments
Before implementing new features or services that involve personal data, we conduct Privacy Impact Assessments (PIAs) to:
- Identify potential privacy risks
- Assess the necessity and proportionality of data collection
- Evaluate security measures
- Determine compliance with legal requirements
- Implement appropriate safeguards
19.5 Data Breach Response Plan
We maintain a comprehensive incident response plan that includes:
- Detection: Continuous monitoring for security incidents
- Containment: Immediate action to limit the scope of breaches
- Investigation: Forensic analysis to determine cause and impact
- Notification: Prompt notification to affected users and authorities as required by law
- Remediation: Implementation of measures to prevent future incidents
- Documentation: Detailed records of incidents and responses
20. Your Responsibilities
While we take extensive measures to protect your privacy, your cooperation is essential. You are responsible for:
Account Security:
- Creating a strong, unique password for your account
- Never sharing your login credentials with anyone
- Logging out after using the App on shared devices
- Notifying us immediately if you suspect unauthorized access
- Keeping your registered email and phone number current
Information Accuracy:
- Providing accurate and truthful information
- Updating your information when it changes
- Not impersonating others or providing false identity information
- Ensuring delivery addresses are accurate and current
Device Security:
- Enabling device lock screen security (PIN, pattern, fingerprint, face recognition)
- Keeping your device operating system and apps updated
- Not rooting or jailbreaking your device (which can compromise security)
- Being cautious when connecting to public Wi-Fi networks
- Installing security software to protect against malware
Vigilance Against Fraud:
- Being suspicious of unsolicited requests for personal information
- Verifying the authenticity of communications claiming to be from us
- Never sharing banking passwords, PINs, or OTPs
- Making payments only to official company bank accounts
- Reporting suspected phishing or fraud attempts immediately
21. Summary and Key Takeaways
Essential Privacy Facts About SBD Loyalty
✨ What We Collect: Name, contact information, order details, payment receipts, loyalty points, and usage data to provide our services.
✨ How We Use It: To process orders, provide customer support, manage loyalty rewards, personalize your experience, and improve our services.
✨ What We DON'T Do: We NEVER sell, rent, or share your personal information with marketers, advertisers, or data brokers.
✨ Your Control: You can access, correct, or delete your data anytime. Account deletion is simple: Profile > Settings > Delete Account.
✨ Security: We use industry-standard encryption, secure servers, and strict access controls to protect your information.
✨ Permissions: We request camera, microphone, and background permissions only for audio/video calling features. Calls are NOT recorded.
✨ Loyalty Program: Points are tracked securely and can be redeemed for delivery, gifts, and exclusive rewards.
✨ Compliance: We fully comply with app store guidelines and data protection regulations.
✨ Contact Us: Questions or concerns? Email sbdloyalty.app@gmail.com or call +977-9818768752
22. Conclusion
At Shree Balaji Diamonds Pvt. Ltd., we recognize that your trust is the foundation of our relationship. This Privacy Policy reflects our unwavering commitment to protecting your personal information and respecting your privacy rights.
We understand that when you share your personal information with us, you are placing your confidence in our ability to handle it responsibly. We take this responsibility seriously and strive to exceed your expectations for privacy and security.
Our Promise to You
We promise to:
- ✨ Always be transparent about our data practices
- ✨ Never sell or rent your personal information
- ✨ Continuously improve our security measures
- ✨ Respect your privacy choices and preferences
- ✨ Respond promptly to your questions and concerns
- ✨ Comply with all applicable privacy laws and regulations
- ✨ Treat your information with the same care we would want for our own
We invite you to explore the SBD Loyalty App with confidence, knowing that your privacy is protected. Whether you're browsing our exquisite jewelry collections, placing an order, or redeeming loyalty rewards, you can trust that your personal information is in safe hands.
Thank you for choosing Shree Balaji Diamonds. We look forward to serving you and celebrating your special moments with beautiful jewelry that lasts a lifetime.
Document Information
Document Title: Privacy Policy – SBD Loyalty App
Effective Date: September 1, 2025
Last Updated: September 1, 2025
Version: 1.0
Prepared By: Shree Balaji Diamonds Pvt. Ltd.
Legal Entity: Shree Balaji Diamonds Pvt. Ltd.
Registered in: Nepal
Governing Law: Laws of Nepal
Jurisdiction: Courts of Kathmandu, Nepal
Acknowledgment
By using the SBD Loyalty App, you acknowledge that:
- ✅ You have read and understood this Privacy Policy in its entirety
- ✅ You agree to the collection, use, and sharing of your information as described herein
- ✅ You understand your privacy rights and how to exercise them
- ✅ You acknowledge that this Privacy Policy may be updated from time to time
- ✅ You accept that continued use after changes constitutes acceptance of revised terms
IF YOU DO NOT AGREE WITH ANY PROVISION OF THIS PRIVACY POLICY, YOU MUST NOT USE THE APP AND SHOULD IMMEDIATELY UNINSTALL IT FROM YOUR DEVICE.
Questions About Privacy?
We're here to help! If you have any questions, concerns, or requests regarding your privacy or this Privacy Policy:
📧 Email: sbdloyalty.app@gmail.com
📞 Phone: +977-9818768752
📍 Visit Us: Bishal Bazar (New Road) | Labim Mall (Pulchowk) | Durbar Marg (Kathmandu)
💬 In-App: Use our customer support chat for instant assistance
Our Commitment to Your Privacy
At Shree Balaji Diamonds, your privacy is not just a policy—it's a promise. We are dedicated to protecting your personal information with the same care and precision we bring to crafting our exquisite jewelry.
Your trust is our most precious asset.
Related Documents
For a complete understanding of your rights and our commitments, please also review:
- 📄 Terms & Conditions – Legal agreement for using the SBD Loyalty App
- 🛡️ Security Statement – Details about our security measures
- 🎁 Loyalty Program Terms – Rules and benefits of the rewards program